Since 2001

Learned from 500+ web projects. Taught to our AI agents.

So your new website sells a little better every day, automatically.

Meet the AI agent

Your AI agent
You

Saturday now until 4 pm, please update.

Your AI agent
  • Opened the home page
  • Found the opening hours
  • Changed, checked the preview

Done, it is live.

before
Samstag 9 bis 14 Uhr
after
Samstag 9 bis 16 Uhr
Your AI agent

Your Google Business Profile still says 2 pm. Shall I update that as well?

You

Yes.

Your AI agent

Done, both places now show 4 pm.

You
IMG_4821.jpg

New in the shop window, IWC Top Gun, CHF 9'400. Please put it on the home page.

Your AI agent
  • Checked the photo, 4'000 by 3'000 pixels
  • Cropped, resized to 190 KB
  • Card with name and price set, preview checked

In, second place among the watches.

Your AI agent

Shall the model go into the shop as well, with stock 1?

You

Yes please.

Your AI agent

Created, item 4821, visible in the shop. The photo is in the media library.

You

Which pages lose visitors?

Your AI agent
  • Read Google Analytics, last 30 days
  • Compared exits per page

The home page: 61 % leave without a click, after 8 seconds on average. On the watches page it is 34 %.

Home page61 % exits8 s
Watches34 % exits41 s
Services29 % exits55 s
Your AI agent

The header does not say what you offer. Proposal for title and text, I change it after your okay:

before
Galli hat Zeit
after
Uhren und Schmuck
You

Yes, use that.

Your AI agent

Live. I measure for 2 weeks and report the difference.

Your AI agent

2 weeks later: 48 instead of 61 % exits, 12 % more clicks on «Uhren». I leave the header as it is.

Exits48 %-13
Clicks on watches+12 %
You

15 % off all Longines in October. Please set up the promotion section, the ads and the shop prices.

Your AI agent
  • Promotion page created, menu item «Aktion» set
  • 4 promotion prices in the shop, old ones struck through
  • Preview checked

The promotion page is up, with the 4 Longines models and the new prices.

Your AI agent
  • Ad copy: «15 % auf Longines, bis 31. Oktober»
  • Merchant Center: 4 promotion prices set

Google Ads and Merchant Center are updated.

Google AdsNew ad copy
Merchant Center4 promotion prices
Your AI agent

The old promotion page /aktionen/sommer still gets 140 visits a month and leads nowhere.

Your AI agent
  • 301 redirect to /aktion/ created
  • Tested the call, it arrives
  • Fixed 2 internal links

Redirected to the new promotion and tested. 2 internal links still pointed to the old page, those are fixed.

Galli Uhren Bijouterie | Uhren & Schmuck | Am Bellevue in Zürich

Example with Galli Uhren Bijouterie, Zurich. Website by Cross-Link, edited by the AI agent. The figures are made up, the workflows are not.

How your website works with an AI agent

Website, shop and an AI agent that looks after both

We build websites and online shops and look after them afterwards, for SMEs, municipalities and agencies. New: an AI agent takes over the ongoing changes, on the website, in the shop and in the Google tools behind them.

How AI works for you

500+Websites we have worked on, most of them built with WordPress. Back then, it was the best choice.

Today we build with the help of AI

WordPress technology isn't ideal for this. So there are two ways onto new technology, without WordPress.

What goes away without WordPress
  • LoginAccess to the admin
  • DatabaseContent and users
  • PHPLanguage at the host
  • WordPressSystem and admin
  • PluginsForms, spam protection and more
  • ThemeDesign and templates

Fewer parts, fewer updates, less to attack.

Found on Google and in AI answers

Then your AI agent works to make sure people find you. Anyone looking for a product or a service now asks an AI too. So your website needs to have the answers.

3 in 4adults in Switzerland use AI.Source: comparis.ch, April 2026

Who builds custom kitchens in Lucerne?

kuechenbau-seeblick.chCustom kitchens from Lucerne | Küchenbau Seeblick AGCustom kitchens for private clients and companies. Planning, our own workshop and installation in Central Switzerland.

Who builds custom kitchens in Lucerne?

One option in Lucerne is Küchenbau Seeblick AG. It builds custom kitchens for private clients and companies, with its own workshop.kuechenbau-seeblick.ch

Who builds custom kitchens in Lucerne?

According to Küchenbau Seeblick AG, a custom kitchen takes about 6 weeks from choosing materials, installation takes 2 days.kuechenbau-seeblick.ch

Example with the fictional Küchenbau Seeblick AG from the film.

Your agent sees, suggests and delivers

It learns from your visitors, keeps an eye on competitors and the market, and comes up with its own ideas. You say yes or no.

1. Who visits your websiteYour agent analyses how visitors behave. It sees who visits your website, including which companies, where they stay and where they leave.

Your AI agent spotted

  • Lindenau Architekten AGLucerne, viewed 3 references
  • Zuger Treuhand Partner AGZug, looking for an office kitchenette
  • Wyss Generalbau AGSursee, page on housing estates, 4 min
  • and 212 private visitorsanonymous

2. Competitors and the marketIt doesn't just learn from your visitors. It keeps an eye on competitors and the market, and comes up with its own ideas.

Competitors and market

  • Ceramic worktopsSearch trend Central Switzerland, 12 months+38 %
  • Kitchen studio from LucerneNew offer online since yesterdaywatching
  • New searches“Office kitchenette”, in Lucerne and Zug

3. A new pageIf several companies are looking for something your website doesn't offer, it suggests a new page. You say yes.

Suggestion

Your AI agent7 companies searched for office kitchenettes this month. Shall I build a page?

YouYes.

  • Page “Kitchenettes for offices”
  • Copy and images in place

4. Copy that brings inquiriesIt writes the copy and measures which version brings more inquiries. The better version stays.

Comparison, 30 days each

  • “Welcome”4 inquiries
  • “Your custom kitchen, installed in 6 weeks”11 inquiries

5. Design and photos by messageYou change the design with a message. Just send a new photo along, and it edits it and puts it online, optimised.

Your AI agent

YouBrighter, warmer wood, more modern please. Photo attached.

  • Image brighter and warmer
  • New fonts and colours
  • More generous layout

Your AI agentPreview ready.

6. Tested first, then liveEvery change is tested first. Only then does it go live, and only after you approve it.

Before going live

  • Preview checked
  • Desktop, tablet, phone
  • Load time and links

7. A shop, when you're readyYour products appear directly on Google, and your agent keeps prices and ads up to date. If an ad isn't working, it suggests stopping it.

Ads on Google

Your AI agentNoticed: 2 ads cost CHF 180 and brought no orders. Shall I pause them?

  • Oak handle setPrice updatedCHF 84.60
  • Wood care oilCHF 24.50

Later, across your business

If you want, your agent can later help across your business, in the tools you already use. It prepares quotes and replies, finds meeting times and sees what needs to be reordered. So no inquiry is left lying around.

About the AI agent

We were allowed to work for:

  • Brunos
  • Kanton Aargau
  • FC Thun
  • HP
  • Hewlett Packard Enterprise
  • SAP
  • VW
  • Meier Tobler
  • Coop
  • Lindt
  • Stöckli
  • VAUDE
  • Swiss
  • GfK
  • Demeter
  • familia
  • ZSC Lions
  • City of Zurich
  • Swiss Confederation

Websites and shops

We build websites, online shops and portals. More than a hundred of them on WordPress, new ones on a faster base. You edit them yourself, or you tell the AI agent.

Five stages, the price is fixed after the first one. After going live there is maintenance, and the AI agent on top.

Case studies

Luthern municipality

Luthern municipality

Websites

The new website of the Luthern municipality stands out for its distinctive design and for how simple it is to maintain in the administration area.

Seiler Käserei

Seiler Käserei

E-commerce

The award-winning raclette of Seiler Käserei in Obwalden is widely known. Cross-Link was able to build the new website including the online shop.

Mühle-Glashütte

Mühle-Glashütte

E-commerce

The only Glashütte watchmaker still owned by a family rooted in Glashütte, with a family tradition going back more than 700 years.

Intranet for Meier Tobler

Intranet for Meier Tobler

Web portals

The Swiss building technology company needed an intranet for internal communication with more than 1'000 employees. We built the three-language site in a very short time and it is now in active use.

Marc Sway

Marc Sway

Websites

Together with Goldstein Creative Direction we built a landing page for Marc Sway in 2018, the official website in 2019 and a shop on top of it in 2020.

Open website
Dagmersellen municipality incl. schools

Dagmersellen municipality incl. schools

Websites

For the municipality of Dagmersellen we rebuilt the website in 2022, with online counter, news and events, plus the website of the Dagmersellen schools. We have looked after both since.

About us

A web and AI agency from Lucerne and Obwalden, a GmbH since 2014, working from several countries with 13 people. We work for agencies and directly for end clients.

How we work with AI, and why, is on the about page.

Client feedback

Marco GalliGalli Uhren Bijouteriegalli.ch

Uhrenmarken wie IWC nennen unsere Website als Vorzeigebeispiel für andere Uhrengeschäfte. Unsere Erwartungen wurden wie immer gesprengt!

Die Zusammenarbeit mit Cross-Link besteht seit 2009. Bereits 2011 haben wir die erste Website zur vollsten Zufriedenheit umgesetzt bekommen. Für das neue Website Redesign haben wir entsprechend hohe Ziele gesteckt. Das Resultat beeindruckt unsere Kunden und Partner. Uhrenmarken wie IWC geben unsere neue Website als Referenz an für andere Händler.

Martin SchäppiLeiter Unternehmenskommunikation, Meier Tobler AGmeiertobler.ch

Ich bin begeistert, ich wagte nicht zu träumen, dass wir dieses Projekt so schnell zum Fliegen bringen. Ich wünschte mir, dass alle IT-Projekte so laufen würden!

Markus MeierInhaber & Geschäftsführer, Sinomed TCM Holding AGsinomed.ch

Simon verfügt über eine schnelle Auffassungsgabe, spricht eine auch für Laien verständliche Sprache und ist neben seiner Zuverlässigkeit & Professionalität vor allem eines: ein toller Typ mit xsundem Menschenverstand.

Cross-Link unterstützt die Sinomed-Gruppe in allen Bereichen der modernen Kommunikation, von der Website-Gestaltung über den Facebook-Auftritt bis hin zu YouTube, Google Ads und Re-Marketing. Das Team arbeitet schnell, denkt mit und erklärt Zusammenhänge verständlich, genau das, was KMU brauchen.

Tristan WinklerManaging Director, Penguin Clothingpenguin.swiss

Herr Kaserer war verantwortlich für die Umsetzung unseres Wunsches nach einem Magento Online-Shop inkl. ERP-System und deren Schnittstellen.

Das Preis-Leistungs-Verhältnis ist hervorragend. Ich würde sogar sagen, dass kein anderer Anbieter dieses Projekt hätte besser machen können! Wir wurden von Anfang an bestens unterstützt und beraten. Sein Fachwissen ist ausserordentlich vielversprechend und stets hilfreich.

Beatrice SuterGeschäftsführerin, KommunikationsWerkstatt GmbHkommunikationswerkstatt.ch

Seit 2008 haben wir vielerlei Projekte zusammen realisiert und können Cross-Link als Spezialisten jederzeit empfehlen!

Simon Kaserer ist ein äusserst kreativer und innovativer Dienstleister für Videos und Web-Applikationen inkl. deren Verknüpfung auf Websiten und Social Media Plattformen. Er arbeitet konzentriert, ist absolut termintreu und bietet top Preis-Leistungsverhältnisse. Er behält auch in hektischen Zeiten den Überblick und verliert das Ziel nicht aus den Augen.

Gerry SittnerGeschäftsführer, Tonsai AGtonsai.ch

Kunden, Freunde und Bekannte attestieren unserer Homepage Professionalität, Übersicht und klare Aufteilung. Nochmals besten Dank.

An der Emex und den darauf folgenden Gesprächen haben Sie uns überzeugt, die neue Homepage durch Sie gestalten zu lassen. Von der sehr professionellen Arbeitsweise waren wir richtig erstaunt, dachten wir doch, dass es einige Probleme gibt. Vor allem waren wir überrascht, dass Sie sich so schnell in unser Metier einleben und unsere Wünsche umsetzen konnten.

Latest blog posts

Website tips

Why your website's load time matters

Half of all websites take 4.7 seconds on a phone, Google draws the line at 2.5. What that means for visitors and search, with figures and sources.

Portals and OSAI & new tools

Your own OS for your company

We run Cross-Link every day with our own OS in the browser. What is inside, what a day with it looks like and how an OS for your company comes together.

Show all