About us

The team behind over 500 web projects, and behind your next one

Since 2008, working remotely with an office in Lucerne. You have one contact person, and after go-live an AI agent maintains your website whenever you message it.

since 2008remote, for agencies and clients
over 500websites and online shops
over 20 yearsof building websites, since 2001

Who is behind Cross-Link?

As a freelance project manager for agencies and as an independent service provider, I have delivered hundreds of websites, online shops and portals. What always interested me most was whether people enjoy using a solution, the «joy of use». It used to be mostly the visitors of a website. Today it is just as much the employees who work with our AI tools every day. For them too it should be a pleasure, and the tools should take work off their hands.

I have been working in website development since 2001. In 2014, after many years of self-employment, the sole proprietorship became a GmbH, and that is how Cross-Link came about. Today we build both, websites and AI solutions.

SimonCEO
Has built websites since 2001, more than 500 projects for agencies and end clients.AIWorks with AI agents every day and decides where they take work off clients' hands.
BrunoCTO
Plans the technology before anything is built. WordPress core contributor.AIHas worked with AI since July 2022, before ChatGPT. Builds our agents and is responsible for our AI offering.
TonyCOO
Leads projects and makes sure operations, maintenance and support run reliably.AITries out new AI models among the first and brings the best of them straight to our clients.
RazvanSupervisor
With us since 2020, develops custom modules such as client portals and time tracking alongside websites.AIBuilds AI right into the tools our clients work with every day.
BojanProject manager
Guides client projects from the first concept to launch and keeps an eye on deadlines and budget.AIDevelops AI agents and dashboards that show clients at any time where their orders stand.
SilviaSupport
First point of contact when something on your website isn't working.AILets AI pre-sort requests and so answers faster.
MarcelSupport
Helps with questions and errors on existing websites.AILets AI narrow down error messages and finds the cause faster.
NikolajCEO assistant
Assistant to the management, makes sure no client request is left waiting.AILets AI agents track down open tasks so everything gets done on time.
SteffenAI specialist
Our specialist for AI training, gets company teams working with AI quickly.AIDevelops custom AI assistants with clients, tailored to how they work.
BraneDeveloper
Programs client portals and interfaces that connect different systems.AIPrograms with AI assistants and gets complex features running faster.
MariaUX design
Designs new websites, from the first sketch to the finished design.AITries out designs with AI and builds the best variants straight in code.
LouisDesign
Designs websites and landing pages that stand out and are easy to understand.AIBrings new imagery and ideas into design with AI, such as virtual try-on in online shops.

Network

TOUCHPOINT
Marketing & Sales
As a full-service agency, TOUCHPOINT brings marketing messages to life with industry knowledge in manufacturing and healthcare. The team consists of industry specialists, designers, copywriters and digital marketing experts, and works hand in hand with Cross-Link as its partner in web development. Simon Kaserer owns both companies, which is why marketing and sales run through TOUCHPOINT.
SunHeart Business Leaders
Network for ethical SMEs
SunHeart Business Leaders is the first Swiss network for ethical and sustainable SMEs, with its own seal for business ethics. Simon Kaserer is a co-founder of SunHeart Switzerland AG. In daily work this means advice in the interest of our clients, even when it brings less revenue, and websites that last.
SWISS AT WORK
Guidance across the whole business
Many small and medium companies know there is more in them; what is missing is the time, the money or the structure. That is where we come in: one contact person for every topic, from positioning through digitalisation to succession, with a clear and prioritised plan instead of a thick catalogue of measures.

Our values

Because we are set up decentrally, the values of Cross-Link matter especially within the team. We put a lot of weight on communication and long-term cooperation.

We stand out because we always think in the client's interest, even when that means less profit for us.
Patience is one of our strengths and we are always open to constructive criticism. We would also call ourselves honest and authentic.
We adapt to new trends and technologies in order to always offer our clients the most relevant and effective solutions.
We rely on sustainable and future-proof technologies to build web and AI projects that last, and to lay the ground for long-term digital success.
We set ourselves the ambitious goal of being among the best in our field in the technical development of web projects. We aim for innovation and excellence.
We foster close and friendly cooperation within our team and with our clients.

For agencies

2008
SEO and SEA agency
A long-standing business relationship with the Google Premier Partner that continues to this day. Our role: project management for web design and website performance specialist.
2009
PR and communication agency
Since 2009 we have worked intensively every year on interesting projects with the PR agency from Lucerne. A long-term and highly valued cooperation has grown from it.
2013
Web agency
For the established web agency Arcmedia from Lucerne with 30 employees we came in on WordPress projects from 2013. Overall responsibility always stayed with Arcmedia and we covered staffing peaks.
2013
Event agency
For Eventrix we helped out in 2013 on a web project for the software giant SAP. The full-service agency specialises in delivering large events.
2013
Advertising agency
We have worked with KSP since 2013, before Cross-Link GmbH even existed. The list of clients and projects we contributed to on behalf of KSP in that time is long and still growing. It includes well-known brands such as Stöckli, Demeter, VW, Lindt, FC Bayern München, Holcim, VAUDE and Coop Mondovino.
2019
Advertising agency
We have been helping out on projects for the advertising agency TOUCHPOINT from Lucerne since 2019. Since 2023 the cooperation has grown considerably.
2019
User Experience & Digital Growth
360 Products is our partner for outstanding user experience and sprint workshops. In only five days, concepts are developed, new ideas tested and complex problems solved.
2022
Advertising agency
The advertising agency designs and writes for its clients. We are the technical hand behind it, for websites and landing pages, and the agency works with its own AI agent from us.
2024
Consulting, marketing and PR
Gräber Consulting advises companies on transformation, marketing and PR. We are the technical hand behind it, for the agency itself and for its clients, with web support, landing pages and several AI agents.

How we work with AI

We have been building websites since 2001. The craft stayed the same, listen, build, look after. The tools did not.

2001-2021, 21 years of craft

500+

websites, most of them built with WordPress. Back then it was the best choice.

Simon builds his first website.

In 2014 the sole proprietorship becomes Cross-Link GmbH.

Galli Uhren Bijouterie at Bellevue, website and shop, since then into the second generation.

Bruno, CTOBruno chats with GPT-3 in the OpenAI playground, four months before ChatGPT appears. You type text into a field and the model keeps writing.

«I was chatting with ChatGPT before ChatGPT even had an actual interface. This was the OpenAI playground, released behind a waitlist. You input text into a textarea and then AI completes the text.»

Bruno's post from 29 July 2022: the OpenAI playground answers a Linux question, four months before ChatGPT — Original post, 29 July 2022

We build with AI, for ourselves first.

Drafting copy,
reviewing code,
comparing test copies.

Within a year that is the normal working day.

«In our web agency we already use a wide range of AI tools, from error analysis in program code to content creation and research.»

Cross-Link on LinkedIn, 24 Nov 2023. View on LinkedIn ↗

Half a day «AI at work» with the whole team of a company in Willisau, with their own mail and their own quotes.

AI agents work at our clients:

JewellerZurich, own login in the shopReport sent

Spice shopProducts and pricesReport sent

Cheese dairyThree websitesReport sent

They look after content and report back.

Today

The tools we work with today do not belong to us alone.

That is why the AI agent is there for every website we look after, at a price a small company can carry.

To the AI agent

2001-2021, 21 years of craft2022-2026, 4 years of new tools

How we work with AI

We have been building websites since 2001. The craft stayed the same, listen, build, look after. The tools did not.

2001
Simon builds his first website. In 2014 the sole proprietorship becomes Cross-Link GmbH.
2009
Galli Uhren Bijouterie at Bellevue, website and shop, since then into the second generation.
July 2022Bruno, CTO
«I was chatting with ChatGPT before ChatGPT even had an actual interface. This was the OpenAI playground, released behind a waitlist. You input text into a textarea and then AI completes the text.»
Original post, 29 July 2022
2023
We build with AI, for ourselves first. Drafting copy, reviewing code, comparing test copies. Within a year that is the normal working day.
View on LinkedIn ↗
June2025
Half a day «AI at work» with the whole team of a company in Willisau, with their own mail and their own quotes.
2026
AI agents work at our clients: in a jeweller's shop in Zurich, a spice shop, a cheese dairy with three websites. They look after content and report back.

Today

The tools we work with today do not belong to us alone. That is why the AI agent is there for every website we look after, at a price a small company can carry.

To the AI agent

Client feedback

Beatrice SuterGeschäftsführerin, KommunikationsWerkstatt GmbHkommunikationswerkstatt.ch

Seit 2008 haben wir vielerlei Projekte zusammen realisiert und können Cross-Link als Spezialisten jederzeit empfehlen!
Simon Kaserer ist ein äusserst kreativer und innovativer Dienstleister für Videos und Web-Applikationen inkl. deren Verknüpfung auf Websiten und Social Media Plattformen. Er arbeitet konzentriert, ist absolut termintreu und bietet top Preis-Leistungsverhältnisse. Er behält auch in hektischen Zeiten den Überblick und verliert das Ziel nicht aus den Augen.

Markus MeierInhaber & Geschäftsführer, Sinomed TCM Holding AGsinomed.ch

Simon verfügt über eine schnelle Auffassungsgabe, spricht eine auch für Laien verständliche Sprache und ist neben seiner Zuverlässigkeit & Professionalität vor allem eines: ein toller Typ mit xsundem Menschenverstand.
Cross-Link unterstützt die Sinomed-Gruppe in allen Bereichen der modernen Kommunikation, von der Website-Gestaltung über den Facebook-Auftritt bis hin zu YouTube, Google Ads und Re-Marketing. Das Team arbeitet schnell, denkt mit und erklärt Zusammenhänge verständlich, genau das, was KMU brauchen.

Marco GalliGalli Uhren Bijouteriegalli.ch

Uhrenmarken wie IWC nennen unsere Website als Vorzeigebeispiel für andere Uhrengeschäfte. Unsere Erwartungen wurden wie immer gesprengt!
Die Zusammenarbeit mit Cross-Link besteht seit 2009. Bereits 2011 haben wir die erste Website zur vollsten Zufriedenheit umgesetzt bekommen. Für das neue Website Redesign haben wir entsprechend hohe Ziele gesteckt. Das Resultat beeindruckt unsere Kunden und Partner. Uhrenmarken wie IWC geben unsere neue Website als Referenz an für andere Händler.

Michael VogelLeiter Digital, KSP Krieg Schlupp Partner Werbeagenturkspch.ch

Cross-Link habe ich als kompetenten und engagierten Partner in der Projektleitung erlebt.
Dank dem klaren Kunden- und Servicefokus von Cross-Link wurden alle Projekte termingerecht und in hoher Qualität umgesetzt. Besonders geschätzt habe ich das fundierte technische Know-how, auf das ich jederzeit zählen konnte.

Gerry SittnerGeschäftsführer, Tonsai AGtonsai.ch

Kunden, Freunde und Bekannte attestieren unserer Homepage Professionalität, Übersicht und klare Aufteilung. Nochmals besten Dank.
An der Emex und den darauf folgenden Gesprächen haben Sie uns überzeugt, die neue Homepage durch Sie gestalten zu lassen. Von der sehr professionellen Arbeitsweise waren wir richtig erstaunt, dachten wir doch, dass es einige Probleme gibt. Vor allem waren wir überrascht, dass Sie sich so schnell in unser Metier einleben und unsere Wünsche umsetzen konnten.

Tristan WinklerManaging Director, Penguin Clothingpenguin.swiss

Herr Kaserer war verantwortlich für die Umsetzung unseres Wunsches nach einem Magento Online-Shop inkl. ERP-System und deren Schnittstellen.
Das Preis-Leistungs-Verhältnis ist hervorragend. Ich würde sogar sagen, dass kein anderer Anbieter dieses Projekt hätte besser machen können! Wir wurden von Anfang an bestens unterstützt und beraten. Sein Fachwissen ist ausserordentlich vielversprechend und stets hilfreich.

Latest blog posts

09.07.2025Website tipsAbout Cross-Link