We have been building shops since 2011, from the FC Thun fan shop to a watch brand. Today with AI, so a shop with everything included costs less than 3 years ago. And what comes up every week afterwards, prices, stock, promotions, the AI agent takes on when you write to it.
New shops we build ourselves, with AI support, or on Shopify when a standard shop is enough. Existing WooCommerce shops we keep looking after.
Our way
The shop runs on our own foundation, built and maintained with AI support. It can connect closely to your systems, configurator, courses, special prices, and needs no extensions that want an update every month.
When a standard shop is enough
Set up quickly, hosted securely, payment and shipping built in. Fits when the range is manageable and the connection to inventory management goes through standard routes.
For the existing
Many of our shops run on it, we keep maintaining and extending them. New shops we no longer build with it, because updates and plugins need too much care.
Which way fits we decide with you in the first stage, once product range and connections are clear.
What stayed the same costs the same. What AI has taken over costs less. So a shop today costs less than in 2019, but not nothing.
Same scale: one week is equally wide in both rows.
The conversation, the system decision, the design and the tests up to the order confirmation have stayed the same. AI makes the prototype, the code and the product texts faster, and we check them.
A shop has more parts than a website: products, payment, shipping, connections. A project with 8 roles, and one person at 100 percent can cover 2 of them. We bring all 8, for the duration of the project, and afterwards as much as you need.
The 8 roles in a shop project
One full-time person covers 2 of 8Cross-Link covers all 8 of 8
Nobody leaves. 3 people at Cross-Link know your shop, including payment, shipping and connections.As much as you need. After go-live you pay for maintenance, not for a position. Your team writes prices and promotions to the AI agent.Independent, of us too. With Shopify the account belongs to you, with a custom build the code.
More and more tools promise a shop in minutes. We work with AI every day, so we say openly where the difference lies.
Looks good at first glance. Behind it, what a shop needs in daily operation is usually missing.
Thinking and deciding stay with people. AI makes the prototype, product texts and checks faster.
AI shortens the build. 3 years ago the same would have cost three times as much. So the money goes less into manual work and more into product range, connections, checking and care.
To the AI agent for your shopThe post built by AI, built with AI
Products, prices, promotions, Google Merchant Center and reports. What an AI agent does in an online shop every week, shown on 2 shops we look after.
A custom shop with AI support or Shopify? Why we build new shops ourselves today, when Shopify is enough and why WooCommerce is no longer part of it.
How to define conversion goals, measure visitor actions and identify opportunities to improve enquiries and purchases on your website.
