Cover image of the post Cross-Link with a new corporate identity

Cross-Link with a new corporate identity

Back to all blogsJune 13, 2017

Our new identity is complete

Everything in the new corporate design had long been prepared. With the website, the last piece is now online too.

Why the website came last

Laptop in half-light with HTML code open in the editor

The workload from client projects was consistently high. We tackled the programming of the website anyway, but urgent client projects pushed it back again and again.

Day-to-day business always came first.

Collecting inspiration

For me, finding a design means collecting as many designs as possible that appeal to me and can serve as inspiration. One stood out, the website of ONE SHARED HOUSE, with its playful use of photographed elements on the home page.

One logo, 6 versions

Cross-Link logo in the standard version, a grey tree whose branches end in blue arrows

Standard

Icons have always had a special place for us. That is why the new logo comes in several versions that differ only in the icons in the tree. The same icons also appear in the web design.

Logo version Websites, the tree carries a WordPress mark, mouse pointer, envelope and smartphone

Websites

The tree carries a WordPress mark, a mouse pointer, mail and a smartphone.

Logo version E-Commerce, the tree carries a shopping cart, magnifying glass, chart and lock

E-Commerce

Here it is a shopping cart, magnifying glass, chart and lock.

Logo version Online Marketing, the tree carries Facebook and YouTube marks, an SEO tag and a light bulb

Online Marketing

Facebook, YouTube, an SEO tag and a light bulb.

Logo version Design & Video, the tree is surrounded by a network of dots with a play button

Design & Video

A network of dots with a play button in the middle.

Seasonal logo version, the tree carries fireworks, a balloon and a ribbon with Swiss crosses

Seasonal

Changes with the season, here with fireworks, a balloon and Swiss crosses.

A design contest in which every finalist was paid

We often work with design contests. For this call we paid not only the winner, every finalist received a fee as well. That gave the designers an extra incentive, and many interesting proposals came in.

Animation showing many designs for the Cross-Link website one after another, for example with an eagle, a tree, arrows and the line «Aussicht auf bessere Seiten»

Designs that did not make it into the final version

One designer caught our particular attention with his ideas. Here is a selection of his designs from that phase, with elements that no longer appear in the finished design.

Home page design, blue and grey background, beside it a tree of white arrows and the line «Aussicht auf bessere Seiten»
Home page with a tree of arrows
Home page design, a large blue C with a giraffe inside, beside it «Aussicht auf bessere Seiten»
Home page with a giraffe inside the C
Home page design with a blue mountain backdrop and the line «WordPress, Magento und vieles mehr»
Home page in front of a mountain backdrop
Design of a reference, on the left the text on Rowilux, on the right a photo of a kitchen with a lamp
Reference with text and photo
Design of a reference slider, in the middle the Stöckli website on a laptop
References as a slider
Design with the 4 service areas Websites, E-Commerce, Online Marketing and Design & Video, below them reference cards with photos
Service areas and references as cards
Design with image tiles for Website Creation, E-Commerce and Design & Video
Service areas as image tiles
Footer design, blue background with navigation, address, social media buttons and a drawn map
Footer with contact details and map

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