Google My Business
A free Google My Business profile is one of the most important immediate measures, especially for startups. It brings a big advantage above all when someone searches together with a place name.
What Google wants to see
From Google's point of view, a website should above all be useful and give searchers what they are looking for. Many factors play a part. To begin with, these 3 count most.
How to show Google what your website offers
- Meta title and meta description With a little practice you can maintain both on your website yourself.
- Sitemap It shows search engines which pages should be indexed.
- Google Search Console Connect your website to it and you receive recommendations for further measures directly from Google.
Analyse your visitor statistics
With Google Analytics you see exactly how your visitors behave. Where do they come from? Where and why do they leave again?
From this you learn how a conversion succeeds, meaning how an interested visitor becomes a client.
Get linked on the right platforms
Think about where your audience spends time online. Perhaps on partners' websites or on platforms with related topics. Ask there whether your website can be linked.
A web search also shows you where your competitors are already a step ahead of you.
Social media
- Create a business profile Do not use your private profile, unless you as a person are of interest to your clients.
- Start with one platform Build a good presence there first before adding others.
- Keep at it Post news regularly so the profile does not go stale.
Collect reviews from your clients
A review costs nothing, builds trust and tells the story of you and your clients. Ask your partners for one too.
It is best to collect reviews on Google My Business. They then also appear when someone searches for your company on Google.
