Blick in das Ladengeschaeft der Galli Uhren Bijouterie

Galli Uhren Bijouterie

Tradition at Bellevue

Show all referencesgalli.ch

More visitors in the shop thanks to a better website

Galli Uhren Bijouterie at Zurich Bellevue has been our client since 2009. We have the luck of working with several generations of the family at once.

Project
WordPress Website
Our work
Website Design & Umsetzung
Published
2011 + 2019

Galli hat Zeit, seit 1882

Die Galli Uhren Bijouterie führt ihr Geschäft erfolgreich in der 5. Generation, seit 1882.

Uhrenmarken wie IWC arbeiten seit über 100 Jahren mit der Galli Uhren Bijouterie zusammen. IWC stellte gar zu Ehren von Galli eine limitierte Sonderauflage des «Portugieser»-Chronographen her.

Source: NZZ

The second generation of the website

Unter Mario Galli durften wir ab 2009 die Website betreuen und Anpassungen vornehmen. 2011 kam der Wunsch nach einer neuen Website, welche wir erfolgreich umsetzen durften.

2019 beschloss die nächste Generation an Geschäftsführung mit uns zusammen ein neues Website Design zu erarbeiten. Die Anforderungen an das Design waren hoch. Das freut uns immer besonders, weil genau hier unsere Stärke liegt.

Web and AI, from one source

We have looked after the website since 2009, since 2025 an AI agent works in the shop.

Online shop of Galli Uhren Bijouterie on a laptop

Web

Website and online shop, rebuilt in 2011 and redesigned in 2019 with the next generation. Payment, an enquiry form on every watch, connection to the inventory system.

  • Website and shop in our care since 2009
  • New design in 2019 from a contest with 80 designers
  • Google, social media and newsletter on top

AI

An AI agent with its own shop login adjusts products, images and prices and delivers reports. Connected are the visitor statistics, Google Merchant Center and Google Ads. The job arrives as a message.

  • Products, images and prices by message
  • Reports from Merchant Center and Google Ads
  • Redirects and checks, every change in the history

The AI agent at Galli, six tasks

Your AI agent opens on different channels, on your smartphone, on the computer or in the chat app you already use.

Your AI agent
You

Saturday now until 4 pm, please update.

Your AI agent
  • Opened the home page
  • Found the opening hours
  • Changed, checked the preview

Done, it is live.

before
Samstag 9 bis 14 Uhr
after
Samstag 9 bis 16 Uhr
Your AI agent

Your Google Business Profile still says 2 pm. Shall I update that as well?

You

Yes.

Your AI agent

Done, both places now show 4 pm.

You
IMG_4821.jpg

New in the shop window, IWC Top Gun, CHF 9'400. Please put it on the home page.

Your AI agent
  • Checked the photo, 4'000 by 3'000 pixels
  • Cropped, resized to 190 KB
  • Card with name and price set, preview checked

In, second place among the watches.

Your AI agent

Shall the model go into the shop as well, with stock 1?

You

Yes please.

Your AI agent

Created, item 4821, visible in the shop. The photo is in the media library.

You

Which pages lose visitors?

Your AI agent
  • Read Google Analytics, last 30 days
  • Compared exits per page

The home page: 61 % leave without a click, after 8 seconds on average. On the watches page it is 34 %.

Home page61 % exits8 s
Watches34 % exits41 s
Services29 % exits55 s
Your AI agent

The header does not say what you offer. Proposal for title and text, I change it after your okay:

before
Galli hat Zeit
after
Uhren und Schmuck
You

Yes, use that.

Your AI agent

Live. I measure for 2 weeks and report the difference.

Your AI agent

2 weeks later: 48 instead of 61 % exits, 12 % more clicks on «Uhren». I leave the header as it is.

Exits48 %-13
Clicks on watches+12 %
You

15 % off all Longines in October. Please set up the promotion section, the ads and the shop prices.

Your AI agent
  • Promotion page created, menu item «Aktion» set
  • 4 promotion prices in the shop, old ones struck through
  • Preview checked

The promotion page is up, with the 4 Longines models and the new prices.

Your AI agent
  • Ad copy: «15 % auf Longines, bis 31. Oktober»
  • Merchant Center: 4 promotion prices set

Google Ads and Merchant Center are updated.

Google AdsNew ad copy
Merchant Center4 promotion prices
Your AI agent

The old promotion page /aktionen/sommer still gets 140 visits a month and leads nowhere.

Your AI agent
  • 301 redirect to /aktion/ created
  • Tested the call, it arrives
  • Fixed 2 internal links

Redirected to the new promotion and tested. 2 internal links still pointed to the old page, those are fixed.

You

The page title of the home page is too long for Google. Shorten it to under 60 characters, with «Zürich» in it.

Your AI agent
  • Read the title, 63 characters
  • Set the new title, 43 characters

Set. Google picks up the new title on its next visit, usually within a week.

before
Galli Uhren Bijouterie | Uhren & Schmuck | Am Bellevue in Zürich
after
Galli Uhren und Schmuck am Bellevue, Zürich
Your AI agent

The 12 brand pages have the same problem. Shall I do them the same way?

You

Yes, all of them.

Your AI agent

12 titles set, all under 60 characters. The list is in the history.

You

Send me every Monday at 8 am how the week went. Visitors, ad spend, orders.

Your AI agent
  • Connected Google Analytics, Google Ads and the shop
  • Saved the job, weekly

Set up, every Monday at 8 am here in the chat. This is what the first one looks like:

Visitors4'120+8 %
Google AdsCHF 612-4 %
Orders33+5
Shop revenueCHF 6'840+11 %
Your AI agent

Worth a look: 2 ads cost CHF 180 and brought no order. Shall I pause them?

Examples with sample data. The numbers are made up, the workflows are not. The example site is a Swiss watch shop, so it stays in German.

Galli Uhren Bijouterie | Uhren & Schmuck | Am Bellevue in Zürich
Image 1 from the project galli
Image 2 from the project galli
Image 3 from the project galli
Image 4 from the project galli

Ein schönes Design, welches zielorientiert ist

As we wrote in our article «How to turn more visitors into buyers», the focus should never be on building a «beautiful website» alone. We concentrate on the goals of the client instead. These are:

Image on the topic of Ein schönes Design, welches zielorientiert ist

Hürde zur Kontaktanfrage verringern

We looked at the questions customers ask most often about the products and acted on them. One answer is a simple enquiry form on every watch. Calls to action like that are placed throughout the site and lead the visitor to a first contact.

Image on the topic of Hürde zur Kontaktanfrage verringern

Unterstützung im gesamten Online Bereich

We advise every client on what else matters besides the website itself, so that the whole appearance online holds together. There are many screws to turn, and the range of options is wide: search engines such as Google, platforms such as Tripadvisor, social media such as Instagram or Pinterest, and newsletters to stay in touch with customers. For Galli we are involved across all of it, in particular social media campaigns, SEO and SEA.

Image on the topic of Unterstützung im gesamten Online Bereich

Designprozess: Grosse Auswahl an hochstehenden Varianten

We have a lot of experience running design contests. Eighty designers took part and we could choose from over 350 designs. Here are further proposals that we liked. They made the shortlist but did not prevail against the winning design. On request the client was included in all communication with the designers from the start. That is possible, but optional. Galli took the time and helped by giving the designers feedback, which got everyone to the goal faster.

Image on the topic of Designprozess: Grosse Auswahl an hochstehenden Varianten

Einfache Verwaltung der Produkte

Galli now shows a large number of watches and pieces of jewellery on the website. So it mattered to us that these products are simple to manage.

Image on the topic of Einfache Verwaltung der Produkte

Animationen, selbst an versteckten Orten

After we put the new website live the client was very happy. We were not quite there yet. We took the liberty of adding a few animations at our own cost: the visual effect behind the jewellery, the animated opening hours, and the 404 page for anyone who mistypes an address.

Image on the topic of Animationen, selbst an versteckten Orten
Marco GalliGalli Uhren Bijouterie

Die Zusammenarbeit mit Cross-Link besteht seit 2009. Bereits 2011 haben wir die erste Website zur vollsten Zufriedenheit umgesetzt bekommen. Für das neue Website Redesign haben wir entsprechend hohe Ziele gesteckt. Das Resultat beeindruckt unsere Kunden und Partner. Uhrenmarken wie IWC geben unsere neue Website als Referenz an für andere Händler.

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