Where you can sell right now
The web offers many channels through which a shop can sell goods quickly and, with the right approach, very effectively.
- eBay and Amazon The best known platforms with the largest reach. The competition there is enormous, though, which makes getting started harder.
- eBay Kleinanzeigen Lots of traffic, and people often search regionally. You combine a large reach with support on site.
- Instagram Post product photos with a price and a few details. Customers buy through the message function and pay via PayPal.
Customer service that is easy to reach in person remains an advantage, especially for technically more complex products.
An online shop that matches the store
Even a business that sells regionally and advises on site gains a lot from an online shop. It keeps revenue up during a crisis, and in the long run there is no way around digitalisation.
The store and the online shop should complement each other, after the crisis as well.
- All the information The shop shows what customers expect for every product and gives them a real reason to buy from you.
- Pre-order Customers order or reserve online and look at the goods or pick them up in the store (after the crisis).
- Returns What was bought online can be exchanged or returned in the store, and the other way round.
If you offer services
Hairdressers or beauty salons cannot sell their work through an online shop. They can still earn money online while the business is closed.
How it works with vouchers
- Advise Offer consultations via Facetime, Zoom or Google Hangouts.
- Offer a voucher A discount gives customers an extra reason to buy.
- Get paid Payment runs via PayPal.
- Redeem later The voucher is redeemed on site after the crisis.
Use the break for advertising on the web
Anyone with a problem or a need looks for a solution on the internet first. Businesses that do not show up for the search terms of their field can hardly hold their own in the market. That is why every company needs a website today.
Use the interruption to expand your marketing and advertising on the web. This applies to service providers who cannot offer their work online as well. It does not bring in money directly, but after the crisis you will sell all the more effectively. At the centre is always your target group and how it searches on the web.
