A Maurice de Mauriac watch against a dark background

MDM Watches

Tailor-made watches from Zurich

Show all referencesmdm-watches.com

Rebranding from Maurice de Mauriac to MDM Watches

Working closely with the Dreifuss family, we were able to rebuild the online shop of the well-known Zurich watch brand and move it to its new brand image.

Project
Website & Shop
Our work
Programming
Published
2012 + 2023

Time can only be lived

The new website was never meant to be a digital spring clean of the old one. It had to be a real step, and that made a change of the corporate design necessary.

Web support since 2009

In 2022 Maurice de Mauriac celebrated 25 years in business. In 2021 the sons of founder Daniel Dreifuss took the day-to-day business into their four hands. Simon Kaserer has looked after the family business on the web since 2009.

Web and AI, from one source

Looked after on the web since 2009, AI on the table since autumn 2025.

Home page of mdm-uhren.ch

Web

Shop and redesign in 2023 with the rebranding to MDM Watches, home page rebuilt with 100 of 100 points at Google, booking pages for watchmaking courses, connected to Zoho and the Meta product catalogue.

  • Shop and home page, 100 points at Google
  • Course bookings, Zoho, Meta catalogue
  • Web support since 2009

AIAI support

Conversations about a home page that adjusts itself to season and occasion, and a workshop for the team. The next step is an AI agent the family writes to about what should change on the website.

  • Workshop and concept discussed
  • Seasonal home page as the goal
Image 1 from the project mdm-watches

Over the past months every point of contact with the brand has been moved to the new corporate design. It becomes visible in a soft launch that runs over the rest of the year. Anyone who receives a business card in the atelier today, or visits mdm-watches.com, is in for a surprise. Surprises are something this company is known for.

Animated view of the new brand image

A watch family, too, can only live time. It cannot be saved or managed. So we invite you to experience time with us, honouring the old and admiring the new.

The family behind Maurice de Mauriac in the atelier

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